Factors Impact on Perceived Value of Customer in Higher Education

PERCEIVED VALUE'S ROLE IN CONSUMERISM AND HIGHER EDUCATION: The rapid development of all industries and firms in the twenty-first century has increased corporate competitiveness terms making customers feel fulfilled appreciated receive what they have paid for In service business, perceived value, or customer happiness, is always a prerequisite factor, critical aspect existence preservation competitive advantages (Ravald & Gronroos, 1996). To be successful this field, companies must consider not just quality their products services, but also feelings contentment customers. Customers will never use product again if it does meet demands standards, regardless how "high-quality" provided by that company. Overall aspects such as responsiveness, environment, workers, etc., amenities, so on affect consumer perception satisfaction research value various internet consumption, supermarkets, hotels, restaurants, on. Similarly, topic study customer's higher education: influential elements. Universities can to change behavior, quality, delivery process better guide Higher Education, students, parents, families, society, businesses, on, when determining these factors quantitatively qualitatively